Haven’t you seen your smartphone’s screen glowing with eye-catchy notifications? Yes, we are talking about push notifications. Push notifications both in the form of Android and iOS push notifications have become one of the most effective marketing techniques. Within a short span of time, they have overtaken traditional marketing and has emerged as one of the trusted techniques in the world of digital marketing. Although they have helped a lot of businesses around the world to achieve sales targets, still there are some who don’t know much about them. Hence they are not able to get benefits. Well, to make it more clear, let us discuss what push notifications are all about and how we can use them in 2021? What are the push notifications? Push notifications are clickable messages that pop up on your device’s screen whenever you go online. They contain rich media like images, graphics, emojis, gifs, videos, etc. They can be segmented and timed as per your requirement. Moreover, you need ...
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