What is Push Notification and Why It Is Important?
A push notification is a pop-up message that blinks on your mobile screen which is usually sent by any of the apps which you have downloaded on your android mobile device. These android push notifications have become the highest successful modern marketing tool for branding agencies. Every business owner demands the maximum number of engagements on his app. For a business owner, mere downloading a mobile app in your android mobile is not enough but the application should be power-packed with the rush of the audience. So they send the time to time android push notification on your device which helps in increasing the user’s activities on their apps. Sending these android push notifications on the user's mobile is important because they can keep the user updated with the latest offers, promotional schemes, new innovations etc. It is not necessary that a user is checking your mobile app daily. But when it comes to the push notifications with some delightful offer for a user then the