6 Powerful Hacks to Improve your Push Notification strategy

Given that the average person uses 30+ apps every month, it's possible for some of these apps to get lost in the shuffle. Fortunately, push notification campaigns have proven to be one of the most effective ways to communicate and connect with mobile users, regardless of where they are.

Every day, the average person receives over 63 alerts on their mobile device. Although the majority of these alerts are emails and text messages, users also receive a large number of additional notifications related to the applications they have downloaded.

6 Powerful Hacks to Improve your Push Notification strategy

1. Personalize and segment

The best strategy is to give push notifications to a small group of people. It has been discovered that sending messages to all subscribers would result in a very low level of interaction. It is preferable to have a personal touch in your marketing campaign, as this will encourage them to pay attention to the post. This will also make your users feel unique and encourage them to engage with the most important content. It is also the most crucial method of c

2. Offer Value Through the Push Notifications

Just because half of the customers opt-in to receive updates doesn't mean they find them useful or interesting. Emphasizing the importance of push notifications will help increase opt-in rates as well as the ad's overall efficiency.

Before requesting permission to submit notifications, you can start by redirecting users to a page that describes the benefits of your notifications. If the request has been accepted, make sure that all of the messages you send to end-users have some added value.

3. Optimize your delivery and time of sending

Your entire user base will be made up of various consumers who will be distinct from one another. This emphasizes the value of using a personal batch and blast approach with them. Users have different preferences for when they want to receive push notifications, and they respond to them differently.

It has been discovered that people respond to push notifications between the hours of 9 a.m. and 5 p.m. The majority of messages sent between 9 a.m. and 5 p.m. are not opened. Sending such messages during the weekend, in particular, is not the right and appropriate time because people do not respond to such messages on weekends.

4. Employ A/B Testing

All aspects of your notifications, including the timing and wording of the post, have an effect on the success of your ad. Split testing allows you to experiment with different text content, pacing, and even message intent in order to compare the results later. However, always remember to give enough time and interactions to ensure that your findings are relevant.

5. Track the right KPI

Remember that your push notification KPI should align with your marketing objectives. You should keep the plans up to date, and you should be aware of how they are progressing with specific promotional advertising and brand goals. You must examine the appropriate indicators to determine the outcome of your notification campaigns. To calculate the results, you must also measure the right numbers.

6. Be creative

The significant goal of the push notification is to gain the attention of the users. If you want to do this, you should make an extra effort to give your clients an engaging and imaginative message.

Make sure the team is working with some innovative individuals to come up with some original ideas. It is not a good idea to write something too long and in a language that your target audience is familiar with. This will create endless possibilities for better reach.

While Android users trigger push notifications at a higher rate than Apple users, let's look at the difference in click-through rates between the two platforms.

Since not all updates are produced equal, this is the case. iOS and Android devices have separate lock screens and notification centers.

Ios Push notifications or android push notifications on mobile phones are an easy solution. They're the backbone of every good mobile app marketing campaign, thanks to their effectiveness in terms of consumer app retention.

Push notifications are the most effective way of reactivating inactive users and engaging those that are already interested in your app. However, convincing your audience to open your notification is difficult. Make sure you're following the right plan and you'll be able to achieve your goal!