Hollie Dyer

Given that the average person uses 30+ apps every month, it's possible for some of these apps to get lost in the shuffle. Fortunately, push notification campaigns have proven to be one of the most effective ways to communicate and connect with mobile users, regardless of where they are. Every day, the average person receives over 63 alerts on their mobile device. Although the majority of these alerts are emails and text messages, users also receive a large number of additional notifications related to the applications they have downloaded. 6 Powerful Hacks to Improve your Push Notification strategy Personalize and segment The best strategy is to give push notifications to a small group of people. It has been discovered that sending messages to all subscribers would result in a very low level of interaction. It is preferable to have a personal touch in your marketing campaign, as this will encourage them to pay attention to the post. This will also make your users feel unique and en...

  When mobile technology exploded a few years ago, more people used mobile devices to access the internet than desktop computers, the use of apps in promoting a brand or product became necessary. When this application program is installed on your phone or tablet, it gives you instant access to critical information provided by a specific website, portal, channel, or API. There is a lot of rivalry among mobile app developers. As I write this guide, the Google Play Store and Apple App Store both have over 1.2 million games. Here are the ways of Mobile Marketing? Facebook Marketing I'm shocked that so few mobile marketers are discussing this. Using Facebook's advertisement network to acquire mobile app installs has proven to be one of the most successful methods in my experience. I might write for days about how to do this, but here's my general advice: Email marketing While email marketing has a reputation for being a little 2005, it is still one of the most successful ways to...

The notifications keep appearing on your mobile screen or laptop, informing you that one of your applications is on sale, that there is breaking news for you, or that you have a message from a friend. Every day, the average smartphone user in the United States receives 46 push alerts. Engaging and re-engaging your customers with your mobile app is critical for every company to succeed. It is, without a doubt, a difficult mission. Are you unsure how to go about it? Push notifications provide a solution to this problem because they are the quickest and most effective way of communicating with your audience. Let's look at why push notifications are so effective and how they can help you grow your business: Increase Website Visitor Engagement: Push notifications will help you increase upsells at specific touchpoints. It enables you to communicate with your users in a non-intrusive manner. They deliver real-time notifications and reminders that encourage your audience to connect with yo...